May 2025
In a strategic response to intensifying competition in India’s auto market, Hyundai Motor India Ltd. (HMIL) has announced a bold product roadmap that includes the launch of 26 new passenger vehicle models by the end of FY2030. The expansive lineup will consist of 20 internal combustion engine (ICE) vehicles and six electric vehicles (EVs)—a blend of all-new models, generational upgrades, and enhanced versions of existing offerings.
The announcement underscores Hyundai’s efforts to reclaim ground in a rapidly evolving market landscape where homegrown rivals like Tata Motors and Mahindra & Mahindra have taken the lead in sales volumes. In April 2025, Mahindra overtook Hyundai as India’s second-largest carmaker with 52,330 units sold, compared to Hyundai’s 44,374 units.
Unsoo Kim, Managing Director of HMIL, emphasized Hyundai’s balanced growth strategy. “We remain steadfast in expanding a well-balanced portfolio across ICE and eco-friendly technologies to cater to diverse customer needs,” he said. He also confirmed that strong hybrid powertrains would be part of the company’s future offerings, with further details expected during Hyundai’s Investor Day in September 2025.
As part of this roadmap, HMIL’s Chief Operating Officer, Tarun Garg, revealed that eight of the 26 planned models are set to launch within the next two years. He highlighted SUVs as a continued area of focus, aligning with strong consumer demand in the segment.
The rollout of hybrid and EV models signals Hyundai’s intent to strengthen its presence in the eco-friendly mobility space, even as ICE vehicles remain central to its short-term strategy. The company aims to leverage its global EV capabilities to introduce models that resonate with Indian buyers, while also capitalizing on new technologies in hybrid propulsion.
Hyundai’s aggressive product strategy is backed by substantial investment. The automaker has earmarked ₹7,000 crore in capital expenditure for FY26, with 40% allocated to expanding its Pune manufacturing facility and 25% toward enhancing the product portfolio. This dual focus on capacity and innovation is designed to position Hyundai for long-term leadership in the Indian PV market.
While demand in the domestic market remains subdued, HMIL is looking to offset the shortfall through export growth, targeting a 7–8% rise in overseas shipments in FY26. This reflects the brand’s broader strategy of creating market resilience by diversifying its revenue streams.
Despite a 4% drop in consolidated Profit After Tax (PAT) in Q4 FY25, Hyundai reported a marginal increase in total operational revenue to ₹17,940 crore, reflecting its continued strength in overall business fundamentals.
As India’s auto sector transitions toward greener and more connected mobility, Hyundai’s product overhaul and hybrid-leaning strategy aim to strike a balance between current market realities and future demand trajectories.
