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How Tata Motors Became the King of Indian EV 4W

Tata Motors’ journey to the pinnacle of India’s electric four-wheeler (4W) market is a masterclass in strategic foresight, ecosystem development, and precise product-market fit. While competitors waited for the market to mature, Tata effectively built […]
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The Import Killer? How VinFast’s “Made-in-India” Value is Winning Over Buyers and Dethroning Tesla’s Brand Appeal

Vietnamese electric vehicle (EV) manufacturer VinFast saw its Indian sales skyrocket by over 2,000% in October 2025, selling 131 vehicles compared to just six in September. This dramatic increase was not a random spike in […]

Volume 1 Issue 11

In the Spotlight

VinFast Launches ICE-to-EV Exchange Drive in India to Accelerate Electric Vehicle Adoption

by Pranay Theerdhala in EV Launch Comments Off on VinFast Launches ICE-to-EV Exchange Drive in India to Accelerate Electric Vehicle Adoption

VinFast has introduced an ICE-to-EV exchange drive in India, aiming to fast-track electric vehicle adoption among traditional internal combustion engine (ICE) car owners. The programme encourages customers to trade in their petrol or diesel vehicles [...]

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