EV mobility company Bijliride is expanding its franchise-led growth strategy, with 20 active franchise partners across India and another 20 partnerships nearing closure. The company is targeting a network of 50 franchise partners by the end of Q3 as it looks to strengthen its commercial EV mobility footprint.
Franchise Expansion Gains Momentum
Bijliride’s existing franchise network is concentrated in EV adoption hubs such as Hyderabad and Pune. For its next phase, the company plans to focus on Western and Northern India, targeting markets with growing demand for commercial electric vehicle fleets.
Under its current franchise model, local partners establish and operate EV mobility hubs while leveraging Bijliride’s technology and operational ecosystem.
Key expansion highlights:
- 20 active franchise partners currently operational
- 20 additional partnerships nearing closure
- Target of 50 franchise partners by the end of Q3
- Phase-two expansion focused on Western and Northern India
- Focus on commercial EV fleets and last-mile mobility
Master Franchise Model Being Piloted
Bijliride is also testing a Master Franchise Model in Rajasthan and Maharashtra. The structure is designed to support expansion across larger geographic markets while maintaining operational consistency.
The company will evaluate the pilot before considering a wider rollout. The master franchise approach will operate alongside Bijliride’s existing franchise model rather than replacing it.
Building a Wider EV Mobility Network
Bijliride co-founder and CEO Shivam Sisodiya said franchising is an important route for expanding the company’s EV mobility operations across India. The company is also evaluating different partnership structures to accelerate market-level expansion.
Founded in 2021, Bijliride describes itself as a SaaS-powered electric two-wheeler rental platform. It says its fleet exceeds 4,000 EVs across major cities, supported by battery swapping, on-road assistance and enterprise fleet management services.
