February 10, 2025
New Large-Format Vehicle Planned for FY2025 Launch
Bajaj Auto is setting its sights on India’s thriving e-rickshaw sector, marking the company’s latest push into electric mobility. The move comes as monthly e-rickshaw sales reach 45,000 units, with the market showing a strong 57% growth over the past year.
Meeting Market Needs
The automotive major plans to introduce a larger e-rickshaw model, designed specifically for suburban and small-town requirements. “We’ve spotted clear demand for vehicles that can handle both passenger and cargo needs,” says Rakesh Sharma, Executive Director, Bajaj Auto.
Market Landscape
Current market dynamics show:
- Over 500 manufacturers competing in the space
- Few established automotive brands
- High dependence on imported parts
- Varied quality standards across products
Product Strategy
Bajaj’s new e-rickshaw will focus on:
- Enhanced passenger capacity
- Flexible cargo space
- Better climbing ability
- Improved performance on varied terrain
Beyond Urban Centers
The company’s research reveals growing demand in:
- Suburban areas
- Smaller towns
- Semi-urban regions
- Last-mile connectivity routes
Manufacturing Approach
Bajaj plans to bring its expertise in:
- Quality control systems
- Standardized production
- Local component sourcing
- Established dealer network
Market Response
The timing seems right as:
- Monthly sales touch 45,000 units
- Market growth exceeds 57% yearly
- Demand spans multiple regions
- Operators seek reliable products
Road Ahead
Key milestones include:
- Launch by FY2025 end
- Initial focus on high-demand regions
- Dealer network expansion
- After-sales service setup
Bajaj Auto’s entry into e-rickshaws marks its latest step in electric mobility, building on its recent experience in the e-three wheeler segment. For operators and users, this could mean access to more reliable vehicles backed by an established automotive manufacturer.
