February 10, 2025
Chetak Maker Edges Past Ola Electric in First Week
The battle for India’s electric two-wheeler market has intensified, with Bajaj Auto taking an early lead in February 2025. The Pune-based manufacturer sold 5,096 Chetak e-scooters in the first week, outpacing nearest rival Ola Electric by 421 units.
Top Players Show Strong Performance
The week’s sales data reveals a tight competition among leading manufacturers:
- Bajaj Auto: 5,096 units
- Ola Electric: 4,675 units
- TVS Motor Co: 4,550 units
- Ather Energy: 2,985 units
Together, these four companies account for 81% of the 21,407 electric two-wheelers sold between February 1-7.
Product Innovation Drives Growth
Bajaj’s Winning Strategy
The company’s success stems from its recently launched Chetak 35 Series, featuring:
- Extended 153km range per charge
- TFT display with integrated maps
- Bluetooth connectivity
- 35-litre boot space
- Enhanced charging speed
Market Response
The competitive landscape shows manufacturers adapting to consumer demands:
- Ola’s new S1 portfolio spans Rs 80,000 to Rs 170,000
- TVS begins deliveries of flagship TVS X
- Ather’s Rizta family scooter gains market acceptance
- Hero MotoCorp expands with Vida V2 variants
Yearly Performance Insights
The current fiscal year (April 2024-February 2025) highlights shifting market dynamics:
- Total e2W sales: 963,278 units
- Ola Electric leads with 33% market share
- TVS holds 20% of the market
- Bajaj claims 18.61% share
- Ather maintains 11% share
Looking Ahead
The market shows signs of further evolution:
- New model launches planned
- Expanding price points
- Focus on range and features
- Growing charging infrastructure
This competitive environment signals a maturing electric two-wheeler market in India, with established players investing in both technology and market reach.
