Capex Drive for Electric Commercial Vehicles and Digital Transformation
Force Motors announced a ₹2,000 crore capital expenditure plan for the next three years to accelerate electric vehicle (EV) rollout, digitisation, and manufacturing modernization. The automaker is focused on electrifying its flagship Traveller and Urbania platforms while upgrading production facilities and investing in workforce upskilling to support sustainable growth.
Strategic Focus on Shared Mobility, Defence, and Export Markets
The Pune-based company plans to leverage high-potential segments like shared mobility and defence with new electric commercial vehicle variants, including the Traveller EV ambulance ready for launch. Exports are expected to contribute 20-30% of total volumes, supported by new assembly facilities outside India. The company remains committed to its stronghold in multi-utility vehicles rather than passenger cars.
Sustainability and Financial Health Enable Growth Ambitions
Now debt-free for two consecutive quarters, Force Motors is poised for a 10-15% growth year amid a global shift towards cleaner mobility. Approximately ₹150 crore is earmarked for digitisation initiatives, and nearly half of the company’s energy consumption will soon come from green sources. This multi-pronged strategy positions Force Motors as a competitive player in both domestic and international EV markets.
