Avinya’s Premium EV Debut on Gen 3 Platform
Tata Motors plans to introduce its Avinya EV brand by late 2026. This premium lineup draws from the Sanskrit word for “innovation.” It features a dedicated Gen 3 architecture with a skateboard chassis for superior flexibility.
The brand targets high-end segments with advanced propulsion and digital tech. Tata positions Avinya to compete in luxury EVs. Production ramps up at a new Sanand facility.
Aggressive EV Expansion Targets FY30 Goals
Tata commits to five additional EVs by FY30 across passenger and commercial vehicles. Recent launches like Harrier.ev and Sierra.ev showcase pure EV and range-extender tech. The company eyes over 50% BEV sales by 2030.
This strategy builds on existing models like Nexon.ev and Curvv.ev. Tata invests in vertical integration for batteries and powertrains. Exports to markets like the UK strengthen global footprint.
Strategic Push in India’s EV Landscape
Tata leverages actsEV for commercial EVs and Born EV for premium concepts. The portfolio now spans 10 models, emphasizing sustainability. This move aligns with India’s EV policy incentives.
