Maruti Suzuki Gears Up to Revolutionize India's EV Market with New Lineup

Maruti Suzuki Gears Up to Revolutionize India's EV Market with New Lineup

Maruti Suzuki, the dominant force in India's automotive sector, is poised to make a significant impact in the electric vehicle (EV) market with its upcoming lineup

First EV: eVX

Maruti Suzuki’s inaugural EV, the eVX, is set to debut in 2025. This electric SUV has been designed and developed by Suzuki Motor Corporation in Japan and will be launched through Maruti’s premium sales channel, NEXA.

• Range and Battery: The eVX will boast a 60 kWh battery pack, offering an impressive range of up to 550 km on a single charge.

• Design and Features: The production version of the eVX will feature a length of 4.3 meters, with a modern design that includes LED projector headlamps and a sleek tail lamp setup. The interior will include advanced features such as a large free-standing display housing both the driver’s instrument cluster and infotainment system, along with potential ADAS (Advanced Driver Assistance System) tech.

• Export Plans: The eVX will not only cater to the Indian market but will also be exported to Europe and Japan, marking a significant step for Maruti Suzuki in the global EV landscape.

Future EV Lineup

Maruti Suzuki has committed to introducing six new EVs by FY 2030, following the launch of the eVX. This ambitious plan underscores the company’s commitment to electrification and its vision for a sustainable future.

Manufacturing and Platform

The eVX and its future variants will be manufactured at Suzuki Motor’s Gujarat facility, which has an operational capacity of 750,000 units per year. These vehicles will be built on Toyota’s 27PL skateboard platform, designed to maximize interior space and efficiency.

Market Strategy

Maruti Suzuki aims to leverage its strong market presence and customer base through the NEXA channel, which has over 1 million customers across more than 200 cities in India. This strategy is expected to help the company consolidate its market share in the SUV segment, which has been the fastest-growing segment in recent years.

Technological Collaborations

The Suzuki-Toyota alliance will play a crucial role in Maruti Suzuki’s EV strategy. The companies will share and co-develop automotive technologies, including batteries for electrified cars, autonomous and safety tech, and the promotion of biofuels.
As Maruti Suzuki prepares to launch its first EV in 2025, the company is set to disrupt the Indian EV market with a combination of innovative technology, strategic market positioning, and a robust lineup of future electric vehicles. This move is expected to not only enhance Maruti Suzuki’s market share but also contribute significantly to India’s goal of promoting green mobility.