Indian EV Manufacturer Expands its Lineup with Family-Centric Model for the Nepalese Market
Ather Energy, one of India’s leading electric vehicle manufacturers, has officially launched its Rizta family scooter in Nepal, marking a major milestone as it expands into its first international market. The announcement was made on August 7, 2025, and underlines Ather’s growing commitment to offering tailored electric mobility solutions beyond Indian borders.
Rizta: A Scooter Designed for Families
The newly launched Rizta scooter is Ather’s first foray into the family-focused two-wheeler segment. With a strong emphasis on comfort, practicality, and safety, the Rizta offers:
- 56 liters of total storage capacity, including
- 34 liters of under-seat storage
- An optional 22-liter front storage accessory
- SkidControl™ safety technology to ensure smooth, stable rides
- A 7-inch dashboard display with smart features for everyday commuting
This thoughtful design directly addresses the needs of families and urban commuters who value convenience and reliability over sheer performance.
Expanding Presence Across Nepal
Since entering the Nepalese market in November 2023, Ather has steadily built a robust sales and service network through its official distributor, Vaidya Energy Pvt. Ltd. The company now operates:
- 9 Experience Centres for sales and test rides
- 6 Service Centres for after-sales support
- 22 Ather Grid fast chargers for public EV charging
This infrastructure ensures that Nepalese customers have access to comprehensive support and fast-charging capabilities, easing the transition to electric mobility.
Consumer Response Fuels Expansion
According to Ravneet Singh Phokela, Chief Business Officer at Ather Energy, the brand has received highly positive feedback from customers in Nepal for its performance-oriented 450 series over the past two years. This response encouraged Ather to introduce the Rizta, aiming to capture a broader customer base, especially those seeking daily mobility solutions for the entire family.
Ather’s Global Vision Comes to Life
Nepal is just the beginning of Ather’s global ambitions. The company made its second international move in December 2024 by entering Sri Lanka, where it now operates:
- 19 Experience Centres
- 9 Service Centres
This reflects Ather’s larger strategy to accelerate EV adoption in South Asia and build a strong global brand presence.
From Startup to Global Contender
Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather launched its first electric scooter in 2018. In just over a decade, the company has grown to offer:
- Two flagship product lines:
- The high-performance 450 series
- The comfort-oriented Rizta family scooters
- 8 total variants across both product lines
- 446 Experience Centres across India
- 4,032 charging points installed globally (as of June 30, 2025), including
- 35 chargers in Nepal and Sri Lanka
Ather also boasts 318 trademarks, 204 registered designs, and 48 patents, showcasing its strong focus on innovation and intellectual property.
Powering the Future of Urban Mobility
The launch of the Rizta in Nepal is not just another product release—it’s a statement of intent. Ather Energy is no longer just an Indian EV startup; it is evolving into a regional powerhouse in electric mobility. With its combination of performance, safety, and practicality, the Rizta is poised to become a game-changer for families looking to transition to electric two-wheelers.
As more markets open up to EV adoption, Ather’s well-rounded approach—focused on infrastructure, customer service, and local partnerships—sets a strong foundation for long-term success in the global arena.
