Bajaj Auto has announced the resumption of deliveries for its popular Chetak electric scooter across India, overcoming recent supply chain challenges caused by a global shortage of rare earth magnets. Production restarted in full capacity on August 20, 2025, ensuring customers can receive their scooters ahead of the upcoming festive season.
Supply Chain Disruption and Resolution
- The rare earth magnet shortage, primarily due to global supply constraints, temporarily impacted the production and delivery schedules of many electric vehicle manufacturers, including Bajaj.
- Bajaj Auto faced “temporary supply constraints linked to international component availability,” which affected Chetak deliveries briefly.
- The company found workarounds and secured adequate rare earth magnets to resume production efficiently.
Robust Demand and Market Position
- Eric Vas, President of Bajaj’s Urbanite Business Unit, expressed gratitude to customers for their patience and confirmed that demand remains robust.
- Bajaj is scaling up production to fulfill backlog orders and meet increasing demand without compromising quality.
- The Chetak holds the distinction of being India’s highest-selling electric scooter in FY25, with market share doubling since April 2024.
- Bajaj recently launched the most affordable Chetak model, the 3001, priced at ₹1 lakh (ex-showroom), broadening its appeal in the mass market segment.
Product Highlights
- Bajaj Chetak scooters are built on the 35 Series platform featuring a stylish metal body and modern design.
- The 3001 variant comes with a 3 kWh floorboard-mounted battery offering a range of 127 km on a full charge.
- The scooter is equipped with premium features such as:
- Call Accept/Reject and Music Control via Bluetooth
- Guide Me Home Lights
- Hill Hold Assist and Reverse Light
- Auto-Flashing Stop Lamp for enhanced safety
Strategic Outlook
- Bajaj Auto is poised to strengthen its presence in the electric two-wheeler market by ensuring steady supply and expanding production capacity.
- Resuming deliveries ahead of the festive season is a critical move to leverage increased consumer spending during this period.
- The company’s proactive supply chain management and customer-centric approach reinforce its leadership position amidst increasing competition.
