JSW MG Motor India has launched a nationwide awareness campaign, “EV Sahi Hai,” aimed directly at overcoming consumer hesitation and accelerating the adoption of electric vehicles. Drawing clear inspiration from the successful “Mutual Fund Sahi Hai” formula, this initiative is designed to build confidence by tackling common myths and showcasing the real-world benefits of switching to electric, moving potential buyers from the sidelines into the driver’s seat.
A Two-Phase Strategy to Win Hearts and Minds
The campaign unfolds in two distinct, strategic phases. The first wave is consumer-centric, featuring a series of 10 films where real MG EV owners share their positive experiences with savings, performance, and environmental impact. This is followed by a celebrity-led second phase launching later in August, starring Varun Sharma and Pulkit Samrat of ‘Fukrey’ fame, who will use creative storytelling to make the benefits of EV ownership relatable and entertaining for a mass audience.
Building an Educational Foundation
Beyond the campaign, JSW MG Motor India is reinforcing its commitment with the launch of a new educational website. Going live on August 9th, 2025, this digital hub will serve as a comprehensive resource for consumers, especially first-time buyers, providing clear, accessible information to help them make an informed decision. This move shows a long-term commitment to not just selling EVs, but creating an educated and confident market.
Backed by Leadership and Proven Impact
The “EV Sahi Hai” campaign is built on a strong foundation of market leadership and tangible results. As a key player with a 35% market share in the segment, the company is leveraging its position to drive the conversation forward. The proof is in the numbers: MG EVs have already covered over 1,464 million kilometers on Indian roads, preventing an estimated 233,704 tons of CO2 emissions—a powerful testament to the campaign’s core message that for India’s future, “EV Sahi Hai.”
