Hero MotoCorp’s EV Brand Highlights Removable Battery Technology to Boost Adoption
VIDA, Powered by Hero, has rolled out a high-impact advertising campaign titled ‘Charging Simple Hai’, aimed at making electric vehicle (EV) adoption easier and more accessible for Indian consumers. Launched during the IPL 2025 season, the campaign spotlights VIDA’s removable battery technology, which allows users to charge their electric scooter batteries from any standard 5-amp household socket.
This initiative is part of Hero MotoCorp’s broader push to demystify electric mobility and encourage adoption across urban India by eliminating charging-related anxieties.
Removable Battery for Everyday Convenience
The campaign’s television commercial shows a group of friends discussing the challenges of EV charging. One of them surprises the rest by demonstrating how easily VIDA’s battery can be removed and charged using a regular power outlet. This relatable situation is supported by the campaign tagline:
“Impossible nahi, simple hai” (It’s not impossible, it’s simple), and the message that “Every plug point is a VIDA charging point.”
To maximize visibility, the campaign is being promoted not only on TV during IPL matches but also across major digital platforms such as YouTube, Instagram, Facebook, and X (formerly Twitter), along with VIDA’s owned media channels.
Solving a Key EV Challenge in India
Charging infrastructure remains a critical hurdle in the growth of India’s EV market, particularly in cities where space and dedicated charging stations are limited. VIDA’s removable battery tech directly tackles this issue by giving users the freedom to charge their scooters at home, offices, or anywhere with a plug point—no special setup needed.
This innovation is especially useful for urban residents in apartments or rented spaces, where installing a personal EV charger is often impractical.
Hero MotoCorp’s Vision for EV Leadership
Launched in 2022, VIDA is the electric mobility arm of Hero MotoCorp, India’s largest two-wheeler manufacturer. The brand is central to Hero’s vision of transitioning to clean, sustainable transportation in line with national EV goals.
By introducing consumer-friendly technologies like removable batteries, VIDA is making strides in solving issues such as range anxiety, charging infrastructure gaps, and ownership convenience—all of which are key deterrents in EV adoption.
Accelerating India’s EV Transition
VIDA’s new campaign reflects its mission to make electric mobility mainstream by making EV ownership feel as simple and familiar as owning a smartphone. As government incentives and policy support continue to grow, campaigns like ‘Charging Simple Hai’ are crucial to building public confidence and driving large-scale adoption.
