Executive reshuffle signals strategic pivot
Toyota Motor Corporation has announced a significant leadership change that will take effect on April 1, 2026. Kenta Kon, the company’s Chief Financial Officer, will assume the role of President and Chief Executive Officer (CEO), succeeding Koji Sato, who will transition into the newly created position of Vice Chairman and Chief Industry Officer. The change was disclosed alongside Toyota’s latest financial results and is aimed at strengthening internal management during a period of rapid industry transformation.
Under the new structure, Kon will concentrate on internal operations and management execution, while Sato who previously led Toyota’s top leadership role will focus on broader industry matters and external coordination. This leadership realignment reflects Toyota’s efforts to accelerate decision-making and adapt more quickly to shifting competitive dynamics, particularly in electrified powertrains, software innovation, and global market pressures.
Kenta Kon: finance expert at the helm
Kenta Kon’s elevation from CFO to CEO marks a strategic shift for Toyota. Kon joined Toyota Motor Corporation in 1991 after graduating from Tohoku University with a degree in economics, and has developed deep expertise in corporate finance, accounting, and strategic business functions. He became CFO in July 2025 and has served on the board and as an operating officer. In recent years, Kon has also played a role in Toyota’s mobility and technology initiatives, including serving as a director at Woven by Toyota, the automaker’s software division.
Observers note that Kon’s financial and operational leadership will help Toyota navigate cost structures, investment priorities, and internal transformation critical as traditional automakers confront competitive threats from agile electric vehicle (EV) players and fast-moving Asian rivals. The leadership change also coincides with broader debates on governance and strategic direction tied to Toyota’s business units and long-term mobility strategy.
Koji Sato’s new industry-focused role
Koji Sato, who has served as Toyota’s CEO since April 2023, will now take on an expanded industry role as Vice Chairman and Chief Industry Officer. In this capacity, Sato will leverage his experience and network across the automotive sector to engage with policymakers, industry associations and strategic partners. The goal is to support Toyota’s influence in shaping standards, regulations, and collaborative frameworks for future mobility.
