Strategic leadership hire for global electric mobility brand
Switch Mobility has appointed Sonali Singh as Head of Marketing, reinforcing the company’s executive leadership as it expands its electric vehicle footprint in commercial and fleet segments. Singh brings over 18 years of integrated marketing experience spanning automotive, technology and mobility ecosystems. In her new role, she will lead brand positioning, strategic communications, product and demand marketing, and digital engagement initiatives for Switch’s growing EV portfolio.
The appointment aligns with Switch Mobility’s strategic priorities to accelerate adoption of zero-emission commercial vehicles both in India and key international markets. With an expanded range that includes electric buses, vans and light commercial vehicles, the company is investing in marketing capabilities that resonate with both fleet decision-makers and sustainability advocates.
Mandate includes driving digital and experience-led marketing
Singh’s mandate focuses on developing cohesive, data-driven marketing strategies that integrate digital ecosystems, experiential engagements and fleet buyer insights. She will oversee campaign development, customer segmentation, channel marketing, and product introduction strategies that aim to bridge awareness with conversion across urban mobility stakeholders.
As electrification reshapes commercial vehicle procurement, effective brand strategy and customer engagement become essential differentiators. Singh’s experience in building brand narratives and customer communities is expected to elevate Switch Mobility’s presence across fleet operators, government agencies, industry forums and end customers.
Context: EV CV market competitiveness
The electric commercial vehicle segment is witnessing heightened competition as OEMs vie for orders in public transport, logistics, and enterprise mobility. Against this backdrop, Switch Mobility’s investment in senior marketing leadership reflects a broader industry trend where brand credibility, after-sales experience and trust signals are becoming decisive purchase factors. Singh’s appointment underscores the company’s commitment to translating product innovation into market leadership.
Her role will also include fostering partnerships with digital platforms, media ecosystems and industry networks to amplify thought leadership in efficiency, sustainability and total cost of ownership advantages for electric commercial fleets.
