August 2025 – In a strategic move to expand its horizons, Refex EveeLz has officially rebranded itself as Refex Mobility, signalling a broader vision that extends far beyond electric leasing. The new identity reflects the company’s ambition to deliver integrated, scalable, and sustainable EV mobility solutions tailored for India’s fast-evolving clean transport landscape.
Leadership Boost: Anirudh Arun Appointed as CEO
As part of this transformation, Anirudh Arun has been named the new Chief Executive Officer of Refex Mobility.
With extensive expertise in clean energy, sustainable transportation, and business leadership, Arun is poised to steer the company towards accelerated growth in the electric mobility sector.
He is expected to leverage his experience to:
- Expand the company’s footprint in EV solutions.
- Foster strategic partnerships within the clean energy ecosystem.
- Drive innovation in sustainable transportation models.
Why the Rebrand Matters
The rebrand is more than just a name change – it marks a strategic shift in both vision and operational focus.
Key reasons why this matters for India’s EV sector:
- Alignment with National Goals – Supports India’s rapid push for clean and sustainable mobility.
- Broader Service Portfolio – Moving beyond EV leasing to include logistics, large-scale EV deployment, and charging infrastructure.
- Market Leadership Potential – Positions Refex Mobility as a key player capable of challenging established industry names.
Strategic Backing from Refex Group
Refex Mobility will operate under the strong backing of the Refex Group, a well-established conglomerate known for its investments in renewable energy and sustainability-driven ventures.
This support equips Refex Mobility with the resources, network, and industry credibility to scale operations rapidly and deliver impactful EV solutions across India.
Future Focus Areas
Refex Mobility aims to:
- Deploy EV fleets for logistics and last-mile delivery.
- Expand EV leasing services to corporate and public sector clients.
- Build and operate EV charging infrastructure nationwide.
- Innovate financing models to make EV adoption easier and more accessible.
Industry Impact
With its renewed vision, strong leadership, and diversified approach, Refex Mobility is positioning itself to become India’s next big EV disruptor.
By integrating technology, sustainability, and business scalability, the company could significantly influence how electric mobility evolves in the country over the next decade.
Is Refex Mobility set to redefine India’s EV market?
The coming months will reveal how its expanded mission and fresh leadership translate into market traction and industry impact.
