JSW MG Motor India’s Windsor electric crossover utility vehicle (CUV) has set a new benchmark in the Indian EV market, surpassing 27,000 sales within just eight months of launch. This achievement cements Windsor’s position as India’s best-selling electric vehicle, consistently topping sales charts and outpacing rivals like the Tata Nexon EV.
Strong Demand from Non-Metro Markets
Nearly 48% of Windsor’s buyers hail from non-metro cities, highlighting a significant shift in EV adoption across India’s urban and rural landscape. This trend reflects growing awareness, improved charging infrastructure, and the appeal of Windsor’s value proposition beyond traditional urban centers.
Windsor EV PRO Launch Fuels Momentum
The recent introduction of the Windsor EV PRO, featuring a larger 52.9 kWh battery with a certified range of 449 km, Level-2 ADAS, and premium features, generated 8,000 bookings within 24 hours of launch. The PRO variant builds on Windsor’s success by offering enhanced safety, connectivity, and real-world range—attributes that appeal to both first-time and experienced EV buyers.
Innovative Battery-as-a-Service Model
MG’s Battery-as-a-Service (BaaS) model, starting at ₹9.99 lakh plus usage charges, has made EV ownership more accessible by lowering upfront costs and providing flexible battery rental options. This unique approach, combined with Windsor’s extensive feature list—including a 15.6-inch touchscreen, reclining seats, and six airbags—has resonated strongly with Indian consumers.
Awards and Industry Recognition
The Windsor’s blend of technology, safety, and affordability has earned it over 30 industry awards, including the Green Car Award 2025 from iCOTY. The model’s high safety rating, advanced driver assistance systems, and commitment to passenger protection have further bolstered its reputation as a reliable family EV.
Redefining India’s EV Market
With robust demand from both metro and non-metro regions, and a tech-packed, affordable lineup, the Windsor is redefining the electric vehicle landscape in India. MG’s strategic focus on innovative ownership models, rapid product updates, and nationwide reach positions the Windsor as a key driver of India’s accelerating green mobility revolution.
