India’s luxury electric vehicle (EV) landscape turned a corner in 2025, and JSW Morris Garages (MG) India is now at the center of attention. Thanks to the show-stopping MG Cyberster and the spacious M9 limousine, JSW MG has rocketed into the number two position among luxury EV brands nationwide. Let’s look at how this strategic leap happened—and what it means for India’s premium EV future.
Racing Ahead with Cyberster and M9
MG’s recent surge is powered by consumer passion for the MG Cyberster and M9 limousine. Both models embody cutting-edge design and smart engineering.
- MG Cyberster: Launched July 2025, the all-electric roadster is India’s highest-selling sports car this year.
- Units Sold: 256 Cyberster units since launch, indicating strong repeat demand and broad market acceptance.
- M9 Limousine: Premium innovation, delivering comfort and performance, now comes with a waiting period.
The four-month waiting list for both models highlights the value MG’s electrified luxury brings to India’s affluent buyers.
A New Value-Luxury Strategy
Unlike traditional German rivals, JSW MG is taking a value-luxury approach to shake up the premium EV segment in India. This shift focuses on:
- Price Band: ₹50 lakh to ₹1 crore, positioned below comparable German offerings.
- Target Audience: Affluent Indian buyers seeking high-tech luxury without steep markups.
- MG SELECT Experience Centres: 14 new centres launched to deliver tailored, premium customer experiences.
By delivering refined design, innovation, and pricing transparency, MG is making the luxury EV segment accessible to a new class of customers.
Breaking Barriers in a German-Dominated Market
India’s luxury EV market has long been dominated by German brands. MG’s success with the Cyberster and M9 is causing a noticeable shift:
- Competitive Disruption: JSW MG challenges established luxury brands with more affordable, expertly-engineered options.
- Market Expansion: Broader appeal is pulling more buyers into the premium EV fold, including those upgrading from internal combustion luxury vehicles.
- Brand Experience: MG SELECT Centres provide immersive buying, test-driving, and aftersales support, making ownership seamless.
The Road Ahead for JSW MG
With India’s premium EV sales surging, JSW MG is successfully redefining what luxury, technology, and customer experience mean in this space. The company’s rapid climb is backed by:
- Strong product launches and sustained demand.
- Customer-focused buying journeys.
- Commitment to disruptive pricing and value.
As more experience centers open and new models arrive, MG’s electric journey could inspire further transformation and invite more aspirational customers into the Indian luxury EV ecosystem.
MG’s momentum demonstrates a new era for luxury EVs in India—one defined by innovation, accessibility, and the power to challenge tradition.
