Global Sales Ambition Unveiled
Hyundai Motor Company has outlined a sweeping roadmap to achieve 5.55 million annual vehicle sales by 2030, with electrified models making up 60% of volumes. The strategy was announced at the company’s first CEO Investor Day outside Korea, held in New York on September 18. CEO José Muñoz highlighted Hyundai’s transformation into a technology-led “Smart Mobility Solution Provider,” anchored in electrification, new vehicle categories, and manufacturing expansion.
Expanding EV Line-Up and Technology Focus
Central to the plan is the production of 3.3 million electrified vehicles by 2030, spanning over 18 hybrid offerings and a full EV portfolio across global markets. Hyundai will introduce new region-specific models, including the IONIQ 3 in Europe, India’s first locally designed EV, and China-exclusive SUVs and sedans. From 2027, Extended Range EVs boasting 600-mile driving capability will debut, powered by advanced batteries with 30% cost cuts, 15% higher energy density, and faster charging. Meanwhile, Genesis, Hyundai’s luxury arm, is targeting 350,000 sales annually by 2030, expanding its global reach beyond 20 countries.
Manufacturing Expansion with U.S. at the Core
Hyundai will invest $2.7 billion to expand its Metaplant America facility in Georgia, adding 200,000 units of capacity and creating 3,000 jobs by 2028. The company plans to produce 80% of U.S.-sold vehicles locally by 2030, while globally increasing production by 1.2 million units across India, Korea, and other regions. New Software-Defined Factory systems will enhance efficiency, backed by investments in software-defined vehicles under its CODA architecture and Pleos operating system.
Financial Guidance and Long-Term Vision
CFO Seung Jo Lee announced revised financial guidance, with revenue growth targets lifted to 5–6% and operating margins adjusted to 6–7%. Hyundai has earmarked 77.3 trillion won ($56 billion) for R&D, capex, and strategic investments between 2026 and 2030. Muñoz stressed that Hyundai’s long-term value lies not only in vehicles but also in robotics, autonomous driving, and zero-emission mobility. The company, founded in 1967, sees the 2030 strategy as a pivot point, positioning Hyundai among the global leaders in next-generation mobility solutions.
