Pune Enters BYD’s EV Map Through Landmark Cars Expansion
Landmark Cars has secured approval from BYD India to open a showroom and workshop in Pune, operated through its subsidiary Watermark Cars Private Limited. This marks BYD’s first dedicated retail and service touch-point in Pune a city known for its automotive demand and growing EV adoption potential. Landmark Cars, already BYD’s largest retail partner in India, currently runs multiple dedicated outlets across major cities.
Catering to Premium EV Demand in Western India
The new facility will handle BYD’s full range of passenger EVs, including popular models such as Atto 3, SEALION 7 and eMAX 7, which have gained recognition for their features, performance, and safety. By establishing both sales and after-sales support in Pune, Landmark ensures local buyers can access showroom demos, sales, servicing, and maintenance a key enabler for EV adoption beyond metros like Delhi and Mumbai.
Strategic Strengthening of BYD’s Retail Footprint
Landmark’s push into Pune aligns with its broader retail expansion strategy, leveraging its existing network and after-sales expertise. The partnership with BYD and this new outlet reinforces Landmark’s ambition to deepen EV and premium mobility reach across India. For BYD, increasing retail presence in Pune could help tap into the city’s growing affluent and tech-savvy demographic — critical for premium EV scale-up.
Implications for EV Market Adoption and After-Sales Ecosystem
Availability of a local showroom and workshop reduces many of the friction points for prospective EV buyers from transportation for service, charging access, to trust in maintenance. It may encourage buyers hesitant due to service-network concerns to consider EVs more seriously. With expanding EV infrastructure and supportive buyer ecosystem, such moves could accelerate adoption of premium EVs in tier-2 and tier-1 cities across India.
