Tata Motors has set a remarkable benchmark in Indian automotive history by achieving its highest-ever monthly electric vehicle (EV) sales in September 2025. The brand’s relentless innovation, strategic pricing, and broad product lineup have propelled it to new heights, reflecting both consumer trust and a broader shift toward sustainable mobility.
Record-Breaking Sales Figures
The month of September 2025 was a milestone for Tata Motors. The key highlights include:
- 9,191 electric vehicles sold — Tata’s highest monthly EV total to date, marking an astounding 96% year-on-year (YoY) growth from 4,680 units in September 2024.
- Total passenger vehicle (PV) sales: 60,907 units (up 47% YoY), securing Tata Motors the second position in the domestic PV market, ahead of Hyundai and Mahindra.
- Nearly 22,500 Tata Nexon units sold, making it the best-selling model in Tata’s portfolio and a leader among compact SUVs.
What Drove the Surge?
Multiple market and policy factors played a role in boosting Tata’s sales momentum:
- GST 2.0 price cuts: Recent reductions lowered prices by up to ₹1.55 lakh, making Tata EVs and ICE models more accessible and attractive.
- Festive season tailwinds: Promotions and holidays doubled new bookings during the latter half of September.
- Diverse lineup: Success spanned EVs, CNG, and ICE models. In CNG alone, YoY growth surpassed 105%, led by favorites like Tiago, Tigor, Punch, Altroz, and Nexon CNG.
Transforming the Indian EV Landscape
Tata’s robust growth in EV sales is shaping India’s shift toward electrification:
- The company now claims upwards of 70% market share in mass-market EVs for September.
- Tata’s strategic focus on locally manufactured, accessible EVs continues to outpace international and domestic competitors, with models like Nexon EV, Tiago EV, and Punch EV driving volume.
- September’s record demonstrates heightened consumer confidence in both the technology and practicality of Tata’s electric and alternative-fuel vehicles.
The Road Ahead
The surge in EV sales is just the beginning for Tata Motors. The company’s Q2 FY26 results showed:
- 144,397 passenger vehicles sold, a 10% YoY increase.
- Quarterly EV sales of nearly 25,000 units — now contributing a record 17% to Tata’s total PV sales.
With major bookings continuing into the festive season and Tata’s continuous investment in new models and technology, industry experts anticipate even higher milestones in the coming quarters.
Conclusion
September 2025 will be remembered as a watershed moment for Tata Motors and for India’s electric mobility revolution. The company’s ability to meet surging demand across segments, deliver innovation, and capitalize on policy incentives demonstrates its leadership in a rapidly evolving market. As electrification accelerates, Tata Motors stands poised to define the next chapter in Indian automotive history.
