VinFast has introduced an ICE-to-EV exchange drive in India, aiming to fast-track electric vehicle adoption among traditional internal combustion engine (ICE) car owners. The programme encourages customers to trade in their petrol or diesel vehicles while upgrading to VinFast’s electric models.
The initiative is structured to ease the transition to electric mobility by addressing one of the biggest entry barriers residual value concerns of existing ICE vehicles. By offering a streamlined exchange process, VinFast seeks to make EV ownership more financially accessible and convenient.
Lowering Switching Barriers for Mainstream Buyers
India’s EV adoption curve is steadily rising, but upfront cost perception and uncertainty around resale value continue to influence buyer decisions. Exchange programmes directly tackle these concerns by integrating trade-in value into the purchase journey.
For VinFast, the strategy also serves as a market-entry accelerator. As a global EV manufacturer expanding into India, customer acquisition initiatives are critical for building early traction and brand visibility in a competitive passenger vehicle landscape.
Strategic Push in a Competitive EV Market
India’s electric passenger vehicle segment is witnessing increasing participation from both domestic and international manufacturers. Differentiation is now extending beyond product specifications to ownership experience, financing models, and value-added services.
By launching an ICE-to-EV exchange drive, VinFast aligns itself with a growing industry trend where automakers combine product innovation with customer-centric transition programmes. If scaled effectively, such initiatives can play a meaningful role in accelerating India’s broader electric mobility shift.
