Ather Energy is gearing up to redefine India’s electric two-wheeler landscape with a series of bold moves targeting affordability, accessibility, and innovation. The company is set to launch a Battery-as-a-Service (BaaS) model, allowing customers to […]
India’s electric two-wheeler (E2W) market is in the midst of a dramatic transformation. What began as a budget-driven movement—where affordability and fuel savings were the primary motivators—has rapidly evolved into a sophisticated market where performance, […]
India’s streets, long dominated by petrol-powered two-wheelers, are now echoing with the quiet hum of electric motors. This shift isn’t just a trend but a transformation driven by policy, innovation, and the push for cleaner, […]
India’s electric two-wheeler market is accelerating rapidly, reshaping how millions commute daily. Yet, this growth is uneven across regions, prompting a key question: are incentives truly driving where and how fast people adopt electric two-wheelers? […]
Ather Energy’s family-focused electric scooter, the Rizta, has crossed the 100,000-unit sales mark in less than a year since deliveries began in July 2024. This rapid success has transformed Ather’s growth path, turning the Rizta […]
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