Kia India has taken a decisive step to reinforce its growth strategy in the competitive Indian automotive market by announcing the appointment of Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO) this week. The move signals a refreshed focus on operational excellence, innovation, and customer engagement as the brand continues expanding its presence across the country.
Strategic Leadership for a Dynamic Market
As CSO, Sunhack Park will helm Kia India’s sales strategy, aiming to sustain momentum in one of the fastest-growing car markets globally. With 28 years of diverse automotive experience—including key leadership positions at Kia’s headquarters in South Korea and in regions like the Middle East, Africa, and India—Park is well-positioned to drive sustainable growth, efficiency, and widened market reach. His mandate centers on optimizing sales operations and deepening relationships with dealers and partners nationwide, advancing Kia India’s mission to deliver value and consistency at every touchpoint.
Business Innovation and Expansion
Joonsu Cho steps into the role of CBO, bringing more than 32 years of global leadership experience from assignments in Australia, the UK, and Europe. He will oversee the development and execution of comprehensive business strategies for Kia India, handling responsibilities such as production planning, export logistics, strategic alliances, and leading cross-functional teams. Cho’s expertise will be instrumental as Kia scales its product portfolio, invests in connected car technology, and manages the operational challenges of rapid expansion.
Operational Excellence and Customer-Centricity
These appointments come at a significant point in Kia India’s journey. Since beginning operations in 2019, the company has sold over 1.2 million vehicles domestically, exported more than 367,000 units, and commands a network spanning 796 touchpoints in 360 cities. Park and Cho’s combined leadership will help the brand sharpen its operational framework—ensuring supply chain resilience, dealership support, and consistent service quality as Kia launches new EVs and navigates changing market dynamics.
Sunhack Park commented, “This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.” Joonsu Cho added, “My priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence for Kia India’s future.”
Looking Ahead: Sustaining Growth and Innovation
Kia India’s leadership transition underscores the company’s commitment to customer-centric growth, robust operational practices, and innovation. With Sunhack Park driving sales and market expansion, and Joonsu Cho leading business strategy and cross-functional execution, the brand is better prepared to address customer needs, launch new products, and compete strongly in both the ICE and EV segments.
As Kia deepens its investment and adapts to the evolving landscape of the Indian auto industry, these leadership appointments point to a future defined by sustainable growth, technological advancement, and enhanced customer experience
