JSW MG Motor India has announced an extension of its Assured Buy Back programme for electric vehicles, increasing the tenure from three years to up to five years. The move is aimed at reducing uncertainty around resale value, which the company identifies as a major barrier to faster EV adoption in India.
Under the revised programme, MG offers customers an assured resale value ranging between 40% and 60% at the end of three, four, or five years, depending on the plan selected. With this, MG becomes the first car brand in India to provide guaranteed resale value on EVs for such a long ownership cycle.
Programme Structure and Customer Coverage
The Assured Buy Back scheme is part of MG’s broader ‘EV Sahi Hai’ initiative, which focuses on simplifying EV ownership and improving long-term confidence among buyers. The programme is facilitated by Lockton India Insurance Broking and Advisory Limited and is powered by Zuno General Insurance.
Importantly, the scheme is not linked to any financing or loan product. Customers purchasing EVs through cash transactions are also eligible, expanding its accessibility across buyer segments.
Applies Across MG’s EV Portfolio
The buy-back assurance applies across MG’s electric lineup, including the Comet EV, Windsor EV, and ZS EV, regardless of variant or price band. According to the company, the programme is designed to work across different customer needs and ownership patterns.
MG currently derives over 70% of its monthly sales from electric vehicles and has crossed the 50,000 EV customer milestone in India, positioning it among the fastest-growing EV brands in the country.
Commercial EVs Added to the Scheme
For the first time, MG has extended assured resale benefits to commercial EV customers. Commercial users of the MG ZS EV will be eligible for assured buy-back coverage for up to three years or a mileage cap of 60,000 km per annum.
The company believes this initiative could play a role similar to its earlier Battery-as-a-Service offering by reducing ownership anxiety and accelerating EV adoption across both personal and commercial segments.
