Mumbai-based Rilox EV, the manufacturer of the Bijli heavy loader electric vehicle, has named Intesab Hussain as its new Chief Marketing Officer (CMO) and Chief Operating Officer (COO). Hussain brings over 15 years of marketing leadership experience to the company and will oversee Rilox EV’s strategic communications, brand positioning, and operational effectiveness as the company accelerates its growth in India’s electric mobility sector.
Hussain expressed enthusiasm about joining Rilox EV at a pivotal time, stating, “Joining Rilox EV at such a dynamic phase of growth is an honour. I look forward to creating bold and impactful campaigns and customer experiences that reflect our commitment to innovation and sustainability. Our goal is to establish Rilox as a well-known brand in the electric mobility space, associated with excellence, effectiveness, and affordability.”
Rilox management highlighted that Hussain’s expertise in data-driven growth strategies, brand differentiation, and market expansion is expected to strengthen the company’s marketing initiatives, boost consumer engagement, and enhance brand recognition. His dual role is anticipated to improve operational effectiveness and accelerate the company’s outreach efforts.
Avesh Memon, founder and CEO of Rilox EV, emphasized the alignment of Hussain’s vision with the company’s mission to make electric mobility more accessible and aspirational. “We are excited to have Intesab join our leadership team. Our goal of increasing the accessibility and aspirational nature of electric mobility is perfectly aligned with his strategic vision and in-depth understanding of the EV ecosystem. We will improve our market reach and operational excellence with his dual role as CMO and COO,” Memon said.
Before joining Rilox EV, Hussain held senior marketing and business development roles at leading companies, overseeing national brand rollouts and customer acquisition strategies. His appointment is a strategic move as Rilox EV aims to solidify its position in India’s fast-evolving EV market and further develop its brand voice.
