February 4th, 2025
Greaves Electric Mobility Shows Strong Market Momentum: January Performance Analysis
In a significant indicator of the evolving electric mobility landscape, Greaves Electric Mobility has reported substantial growth across its portfolio in January 2025. The company’s flagship brand Ampere has maintained its position in the top 5 leadership, demonstrating robust performance in both high-speed and slow-speed segments.
Ampere’s Market Performance
January 2025 saw Ampere achieve total retail sales exceeding 4,900 units, marking a notable 38% month-on-month growth that surpassed industry averages. The high-speed segment, as reported on VAHAN, registered 3,636 units, representing a 28% increase from December’s figures of 2,840 units.
Product Portfolio Success
The company’s growth trajectory can be attributed to two key factors:
- Strong market reception of the Magnus Neo
- Successful ramp-up of the premium scooter segment with Ampere Nexus
Three-Wheeler Segment Performance
The company’s three-wheeler division has shown equally impressive results:
L5 Category
- January VAHAN registrations: 665 units
- December VAHAN registrations: 438 units
- Month-on-month growth: 52%
Electric Rickshaw Segment
The Ele e-rickshaw line has demonstrated strong regional performance, particularly in Uttar Pradesh, with a quarter-on-quarter growth of 21%.
Market Analysis
The simultaneous growth across both two-wheeler and three-wheeler segments suggests a well-executed multi-category strategy. The performance in the L5 category is particularly noteworthy given the competitive intensity in this segment.
The company’s quarterly performance shows a consistent upward trend:
- Two-wheeler segment: 27% quarter-on-quarter growth (VAHAN data)
- Strong presence in both premium and mass-market segments
- Expanded market reach across multiple vehicle categories
Industry Implications
This performance comes at a crucial time for India’s electric vehicle industry, as manufacturers focus on:
- Product portfolio expansion
- Market penetration strategies
- Technology advancement
- Customer experience enhancement
Future Outlook
The company’s growth across segments positions it strategically in India’s evolving electric mobility landscape. The balanced performance across price points and vehicle categories indicates a sustainable growth trajectory, supported by market demand and product acceptance.
