Green finance integration into EV sales
Ecofy, a climate-focused non-banking financial company, has partnered with Ather Energy to expand financing solutions for purchasers of electric two-wheelers. With a capital commitment of ₹100 crore, Ecofy will act as the preferred financing partner for Ather’s entire electric scooter range. The collaboration is designed to make the EV buying process more accessible and financially viable by offering tailored loan products to retail customers, aligning financial inclusion with sustainable mobility goals.
By deploying structured green financing, the partnership addresses a key challenge in EV adoption the upfront cost barrier that often deters new buyers. Flexible financing options can reduce initial financial strain and spread repayment over manageable tenures, enabling customers to transition to electric mobility without compromising cash flow. The initiative not only enhances Ather’s customer value proposition but also positions Ecofy as a significant enabler in the broader electric mobility ecosystem.
Boosting EV affordability and adoption
For Ather Energy, integrating green financing into its distribution strategy supports sales momentum by improving affordability for prospective buyers. Ather’s electric scooters continue to gain traction in India’s EV market, and access to competitive loan products can further expand the buyer base, particularly among first-time EV purchasers and cost-sensitive segments. Ecofy’s financing solutions are expected to be digitally enabled and designed to streamline approval processes, offering quick disbursal and a smoother customer experience.
The collaboration reflects a wider industry shift toward impact-driven financing mechanisms that promote sustainability while meeting commercial objectives. Financiers and OEMs increasingly recognise that aligning financial products with environmental goals can accelerate EV adoption and reduce carbon emissions in the transport sector.
By leveraging a substantial funding pool and focussed partnership structure, Ecofy and Ather Energy aim to create a more inclusive electric mobility ecosystem, where financing is not a barrier but a facilitator of growth.
