December 23, 2024 | New Delhi
Lohia Auto, a leading player in India’s electric vehicle (EV) space, has launched its new EV brand, Youdha, focusing on electric three-wheelers (E3Ws) for passenger and cargo mobility. Backed by a ₹200 million investment, the company aims to manufacture and sell 300,000 units under the Youdha brand by 2027, further solidifying its presence in India’s growing EV market.
Youdha’s Initial Product Lineup
- E5 Passenger Model:
- Designed for urban and semi-urban commuting.
- Equipped with a 10 kW battery offering a range of 160 km per charge.
- Charging Time: 4-6 hours using standard home charging solutions.
- Starting price: ₹3.80 lakh (ex-showroom).
- E5 Cargo Model:
- Tailored for sustainable logistics solutions.
- Optimized for last-mile deliveries and commercial applications.
Key Features of the Youdha Brand
- Affordable and Efficient EVs: Focused on addressing the mobility needs of urban, semi-urban, and logistics sectors.
- Sustainability Goals: Reinforces Lohia Auto’s commitment to reducing carbon emissions in the transportation sector.
- Innovation and Customer-Centricity: Vehicles are designed with advanced features to cater to diverse consumer needs in the E3W market.
CEO Ayush Lohia’s Vision
Speaking at the launch, Ayush Lohia, CEO of Youdha, stated:
“Youdha is more than just an EV brand; it’s a tribute to India’s real warriors — the individuals who work tirelessly for their families and communities. Our mission is to create products that embody strength, resilience, and progress, while shaping a sustainable future.”
The launch of Youdha marks Lohia Auto’s strategic expansion in the electric three-wheeler segment, which is poised for exponential growth due to government incentives, rising demand for eco-friendly vehicles, and increasing awareness of sustainability.
Why It Matters
- Market Growth: India’s E3W segment is a key driver of the EV market, with rising adoption in urban and semi-urban areas.
- Sustainability Push: The Youdha brand aligns with India’s green mobility goals by offering affordable, efficient, and sustainable transportation solutions.
- Economic Impact: The production and sale of 300,000 units by 2027 will contribute significantly to job creation and local manufacturing capabilities.
