Rapid Network Expansion Targets Tier-2/3 Growth
Oben Electric inaugurates its 85th national showroom in Damoh, Madhya Pradesh, featuring an integrated Oben Care service centre. State government officials attended the event, highlighting policy support for EV adoption. This addition brings nine outlets in Madhya Pradesh, including Indore, Jabalpur, and Guna.
Statewide Ambitions and National Scale-Up
The company plans 25 showrooms in Madhya Pradesh by end-2026 and over 150 outlets nationwide by March 2026. Tier-II and tier-III cities emerge as key EV demand drivers, per CEO Madhumita Agrawal. Strong sales of the Rorr EZ Sigma underpin this strategy.
Rorr EZ Sigma Anchors Retail Push
The Damoh showroom retails the Rorr EZ Sigma electric motorcycle in 3.4 kWh and 4.4 kWh variants, priced from ₹1,29,999 with up to 175 km claimed range. Three ride modes Eco, City, Havoc offer versatility, available via Flipkart and Amazon. Oben designs batteries, motors, and VCUs in-house for reliability.
