Bengaluru, August 17, 2025 — Ola Electric has launched a bold comeback campaign, unveiling its first-ever 4680 Bharat cell, rare earth-free motors, and a suite of new electric vehicle models at its marquee Sankalp event. Facing a steep drop in market share from a peak of 50% to just 16.8%, the company is doubling down on homegrown innovation and competitive pricing to win back its dominance.
- Key Launches: Next-Gen Technologies and Affordable EVs
The star of the show was Ola’s proprietary 4680 Bharat cell—a high-performance, locally developed battery designed to reduce dependence on imports and drive down EV costs. Alongside, Ola introduced a new rare earth-free motor, a move aimed at sustainable manufacturing and supply chain resilience. Several new EV models debuted, targeting urban commuters as well as premium markets.
- Aggressive Price Cuts and Smart Features
To entice buyers, Ola announced sharp price reductions on its popular S1 Pro+ and Roadster X+ electric scooters, making advanced EV technology more accessible than ever. The new MoveOS 6 operating system incorporates cutting-edge AI features, promising smarter navigation, advanced safety, and seamless device integration.
- Innovation and Self-Reliance Take Center Stage
Bhavish Aggarwal, Ola Electric’s CEO, emphasized the significance of self-reliance:
“With the 4680 Bharat cell and rare earth-free motors, we’re making India the heart of EV innovation. Our focus is on building technology here, for the world.”
- Turning the Tide in India’s EV Market
Industry experts note that Ola’s pivot to indigenous technology and aggressive pricing could reshape the highly competitive Indian EV landscape. The combination of innovation, affordability, and AI-driven user experience is designed to appeal to new-age consumers while reinforcing Ola’s brand as a leader in sustainable mobility.
Ola’s Sankalp event signals its intent to reclaim lost ground and set new benchmarks—not only in market share but in advancing India’s vision for self-sufficient, world-class electric vehicles.
