Windsor EV: India’s Best-Selling Electric Car Hits a New Milestone
JSW MG Motor India’s Windsor EV has crossed a landmark 30,792 units sold in just nine months since its launch in October 2024, making it the best-selling electric car in the country. This achievement underscores Windsor’s strong appeal among Indian buyers and its growing dominance in the EV segment.
Strong Demand Beyond Metros
- Nearly 48% of Windsor sales have come from non-metro markets, highlighting the growing acceptance of electric vehicles outside urban centers.
- The car’s popularity in smaller cities and towns signals a shift in India’s EV adoption, with Windsor leading the charge for broader accessibility and awareness.
New Variant, Record Bookings, and Award-Winning Features
- The newly launched Windsor EV Pro—featuring a larger 52.9 kWh battery and enhanced safety and tech—received an impressive 8,000 bookings within 24 hours of its May 2025 debut.
- Windsor has collected over 30 awards since launch, including the prestigious Green Car Award 2025 by iCOTY.
- Key features include a 15.6-inch central display, seats reclining up to 135 degrees, and a tech-rich, spacious five-seater cabin designed for comfort and convenience.
Competitive Pricing and Innovative Ownership Model
- Marketed as India’s first intelligent CUV, Windsor is available with a Battery-as-a-Service (BaaS) model, starting at ₹9.99 lakh and a usage charge of ₹3.9 per kilometer.
- The EV delivers 100 kW of power and 200 Nm of torque, offering a compelling mix of performance and efficiency.
- The BaaS option makes Windsor more affordable by lowering the upfront cost, attracting a wider range of buyers.
Market Impact: Windsor Powers JSW MG Motor to 32% EV Share
- Windsor now accounts for the majority of JSW MG Motor’s EV sales, helping the company achieve a 32% retail market share in India’s electric passenger vehicle segment—narrowing the gap with Tata Motors, the current market leader.
- The Windsor EV’s consistent outperformance of rivals like the Tata Nexon EV and Punch EV cements its position as the preferred choice for EV buyers across the country.
With its record-breaking sales, innovative features, and expanding reach, Windsor EV is setting new benchmarks for electric mobility in India and accelerating the country’s transition to sustainable transportation.
