Indian automotive giant debuts diverse lineup including Punch, Nexon, and Curvv SUVs alongside Tiago.ev as first major launch since market reopening.
March 13, 2025
Tata Motors has entered Sri Lanka’s recovering auto market through a new partnership with local distributor DIMO. The company unveiled both gas-powered and electric vehicles at today’s launch event in Colombo.
The Indian manufacturer now stands as the first major car brand to enter Sri Lanka since the market reopened after recent economic challenges. Their lineup features several SUVs including the Punch, Nexon, and Curvv with standard engines. The company also highlighted the Tiago.ev electric hatchback as a key offering.
During the event, Tata showcased its broader EV plans with previews of the Punch.ev, Nexon.ev, and Curvv.ev models. This display signals the company’s strong commitment to electric mobility in the island nation.
“This launch marks a new chapter in our global business plans,” said Yash Khandelwal, Head of International Business at Tata Passenger Electric Mobility Ltd. “We built this lineup with Sri Lankan drivers in mind, focusing on design, features, safety, and strong after-sales support.”
First Mover Advantage in Recovering Market
Tata’s timing appears strategic. Sri Lanka currently works to rebuild its auto sector after facing major economic hurdles. The country now shows growing interest in electric vehicles as part of its goals to cut fuel imports and boost sustainability.
Rajeev Pandithage, Executive Director of DIMO, stressed the importance of the launch: “Tata Motors brings the first new passenger vehicles to Sri Lanka since our market reopened. We aim to make these cars affordable while offering full service support through our network across the country.”
The partnership builds on DIMO’s strong presence in Sri Lanka’s auto market. The company promises 24-hour roadside help and tech support for all Tata models.
Warranty Support Signals Confidence
Tata backs its market entry with strong warranty packages. Gas-powered vehicles come with three-year or 100,000 km coverage. Electric models offer extended three-year or 125,000 km overall protection.
Most importantly, EV batteries and motors—typically the costliest parts to replace—carry eight-year or 165,000 km warranties. This move helps build trust among early EV buyers in the market.
Market experts see this warranty approach as a sign of Tata’s faith in its EV tech. The company draws on experience from leading about 70% of India’s electric car market.
Affordable Electrification Strategy
The Tiago.ev leads Tata’s electric lineup for Sri Lanka after success in India, Nepal, and Bhutan. Launched in India in 2022, this compact electric hatchback earned praise for combining affordability with solid features. This strategy helped Tata gain leadership in India’s growing EV market.
“The Tiago.ev shows our commitment to making electric cars accessible without cutting corners on quality or performance,” Khandelwal explained. “Its success across South Asia proves our approach works.”
This launch extends Tata Motors’ push to grow throughout South Asia while promoting greener transport options. For Sri Lankan buyers, the arrival of a major car brand offering both gas and electric vehicles shows renewed faith in the country’s economic recovery and auto market potential.
