Landmark Cars and OLX India have partnered to develop a phygital used-car platform that combines digital vehicle discovery with physical inspection, test drives, financing, handover and after-sales support.
Digital Discovery Meets Physical Retail
The partnership will integrate Landmark Cars’ network of more than 140 retail and service touchpoints across 12 states with OLX India’s online automotive marketplace.
The platform aims to provide customers with an integrated used-car buying and selling journey covering:
- Online vehicle discovery and digital engagement
- Physical inspection and test drives
- Financing and registration transfer
- Vehicle handover and delivery
- Quality certification and after-sales support
- Warranty and servicing options
Landmark Cars says its network has served more than 500,000 customers since inception, while OLX India claims more than 23 million consumers buy or sell used cars annually on its platform.
AI-Powered Platform to Support Used-Car Transactions
OLX India will manage the digital customer journey, with its VAYA AI platform supporting pricing intelligence, buyer-seller matchmaking, vehicle-condition assessment and market insights.
Landmark Cars outlets will function as physical “Experience Centres”, allowing customers to inspect vehicles and complete handover processes.
Vehicles will be acquired and sold through a revenue-sharing model, with the proposition also incorporating quality certification and after-sales services.
Phased Rollout Planned Across India
The partnership will initially launch in select cities before expanding to other markets, subject to performance against agreed metrics.
Landmark Cars operates dealerships for brands including Mercedes-Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra & Mahindra, Kia, MG Motor and Citroën, along with Ashok Leyland commercial vehicles.
The collaboration combines OLX India’s digital reach, technology and data capabilities with Landmark Cars’ physical network, vehicle inspection expertise, financing relationships and after-sales infrastructure.
