New Delhi – In a strategic move to democratize electric vehicle access across India’s diverse markets, Kinetic Green Energy and Power Solutions Limited announced on August 25, 2025, the signing of a Memorandum of Understanding (MoU) with IIFL Samasta Finance Limited. This partnership represents a significant step toward making electric mobility financially accessible to consumers in both urban centers and rural communities, addressing one of the primary barriers to EV adoption in India.
Expanding Financial Access Through Strategic Network
The collaboration leverages IIFL Samasta Finance’s extensive network of 370 branches spread across 13 states, creating a robust infrastructure for EV financing that reaches deep into India’s heartland. Starting September 2025, the partnership will target over 200,000 pre-qualified customers, offering them organized financing solutions specifically tailored for electric vehicle purchases. This approach is particularly significant given that rural and semi-urban markets have traditionally faced limited access to specialized vehicle financing options.
Bridging the Urban-Rural Divide in EV Adoption
Kinetic Green’s decision to partner with IIFL Samasta reflects a strategic understanding that India’s EV revolution cannot be complete without addressing the needs of rural and semi-urban markets. While urban centers have seen accelerated EV adoption driven by better infrastructure and higher awareness, rural areas have lagged due to limited financing options and service networks. This partnership directly addresses these challenges by bringing standardized financing solutions to previously underserved markets.
A Model for Inclusive Electric Mobility
The MoU represents more than just a business partnership; it embodies a comprehensive approach to inclusive electric mobility. By combining Kinetic Green’s diverse portfolio of electric vehicles with IIFL Samasta’s deep market penetration and customer understanding, the collaboration creates a framework that could serve as a model for other manufacturers and financial institutions. The success of this initiative could significantly accelerate India’s transition to electric mobility, ensuring that the benefits of clean transportation are accessible to consumers across the economic spectrum and geographic regions.
