Chery is reportedly considering an India entry with an electric SUV based on the iCar V23 platform. The development signals a potential return of the Chinese automaker to the Indian market, this time through a focused electric vehicle strategy.
The iCar V23 is positioned globally as a rugged, lifestyle-oriented electric SUV with distinctive styling. If introduced in India, it could cater to urban and semi-urban buyers looking for a design-forward EV alternative in the competitive SUV segment.
EV-First Strategy for India
Chery’s possible India entry via an EV platform reflects shifting global strategies where emerging markets are increasingly seen as growth hubs for electrification. Rather than competing in the traditional internal combustion engine segment, the company appears to be aligning with India’s push toward electric mobility.
The Indian EV market has witnessed rising demand in passenger vehicles, particularly SUVs, supported by improving charging infrastructure and stronger policy incentives. A globally developed electric SUV like the iCar V23 could add diversity to the segment.
Competitive Landscape and Market Challenges
The electric SUV space in India is becoming increasingly competitive, with established domestic and international players expanding their portfolios. Any new entrant will need a clear localisation plan, competitive pricing, and strong after-sales support to gain traction.
If Chery proceeds with the iCar V23-based EV launch, it would mark a significant addition to India’s evolving EV ecosystem. The move would also underscore growing international interest in India’s long-term electric mobility opportunity.
