Strategic leadership boost for Bartronics’ agritech growth
Bartronics India Limited has strengthened its senior leadership with the appointment of Dr. Raja Krishna Murthy M as Head of Agri-Tech Business. This leadership move aligns with the company’s strategic focus on expanding its agricultural technology and climate-oriented solutions, particularly through Project Avio Agritech, an integrated rural platform designed to generate new revenue streams in agricommerce, sustainable agriculture, digital advisory services, and carbon solutions. Bartronics leverages an extensive rural infrastructure that reaches approximately 40 million farmers in 5,000 villages, giving it a robust foundation for scalable agritech deployment.
Dr. Raja holds a Ph.D. in Agribusiness Management and brings over 21 years of global experience in agribusiness transformation, climate-smart agriculture, and carbon market operations. His career spans leading international initiatives with UNICEF, the World Bank, USAID, and the Asian Development Bank, managing programs across Asia, Africa and Latin America that have impacted more than one million farmers. His portfolio includes carbon reduction projects compliant with frameworks such as VERRA, VCS and Gold Standard, underscoring his ability to design and execute climate-aligned rural programs.
Project Avio Agritech and rural impact potential
Bartronics’ Project Avio Agritech sits at the core of its rural diversification strategy. The platform aims to integrate agri-commerce with sustainable farming practices, digital advisory tools and carbon and climate service offerings, enabling measurable value for farmers, partners and the company. With Dr. Raja at the helm, the company will focus on developing agri and carbon programs that deliver measurable outcomes while scaling its operational footprint across India’s rural economy.
The appointment reflects Bartronics’ broader strategy to evolve into a diversified rural technology platform. By combining deep rural presence, trusted farmer relationships and technology-first approaches, the company is positioned to drive impactful growth across agri-tech and climate solutions, supporting farmer productivity, resilience and long-term sustainability.
