Rapid Adoption: Rizta Reaches 2 Lakh Units Sold
Ather Energy has announced that its family-oriented electric scooter, the Rizta, has crossed the 2 lakh cumulative sales milestone nationally. This achievement comes just six months after the model reached its first lakh unit sales in May 2025, demonstrating accelerating demand.
The Rizta now represents over 70% of Ather’s total sales volume, making it the company’s most prolific model to date. Its strong performance underlines how demand for practical, family-friendly EVs is expanding in India’s burgeoning electric two-wheeler segment.
Driving Geographic Expansion Across India
Since its launch in April 2024, the Rizta has played a central role in helping Ather expand beyond its traditional southern Indian markets. The scooter’s strong sales performance has driven notable market share growth in regions such as Madhya Pradesh, Punjab and Uttar Pradesh.
Ather’s focused retail expansion strategy and broader distribution reach have enabled the Rizta to resonate with diverse consumer segments, supporting deeper penetration across Middle and North India.
Feature Appeal Supports Broader Consumer Acceptance
The Rizta’s design, range and feature package have contributed to its wide appeal among family riders. With multiple variants offering competitive IDC ranges, ample storage, and modern safety features, it targets practical urban and peri-urban mobility needs.
Ather’s commitment to building an extensive charging ecosystem further enhances the scooter’s value proposition, enabling easier adoption and everyday usability in India’s varied riding environments.
Core Contribution to Ather’s Growth Story
The Rizta’s sales momentum has significantly supported Ather’s overall business performance, driving volume growth and retail traction. As the model continues to scale, it solidifies Ather’s position in the premium electric scooter space.
The success of the Rizta not only reflects shifting preferences toward electrification but also highlights the importance of product strategy aligned with mainstream mobility needs in India’s EV market.
