February 10th, 2025
New Infrastructure Combines Premium Experience with Technical Excellence
Mahindra & Mahindra announced today a comprehensive overhaul of its sales and service network across India, marking its largest infrastructure upgrade to date. The initiative introduces technology-focused dealerships and enhanced after-sales support, preparing for the company’s upcoming electric SUV lineup.
Enhanced Customer Experience
The upgraded showrooms now feature advanced technology demonstrations, including:
- Sonic Studio Experience with Harman Kardon Dolby Atmos
- INGLO electric vehicle platform showcase
- MAIA artificial intelligence system demonstrations
- Interactive technology displays
Technical Infrastructure
Mahindra has significantly strengthened its technical capabilities with:
- Specialized EV service bays
- Network of Battery Repair Centers
- Advanced diagnostic systems
- 400 technical experts
- Support from Mahindra Research Valley engineers
New CHARGE.IN Division
A key component of the upgrade is the CHARGE.IN division, featuring:
- 350 dedicated charging specialists
- Home charger installation services
- Public charging network integration
- Target to connect with 50% of India’s DC fast-charging stations by March 2025
Digital Integration
The new Me4U mobile application offers:
- Vehicle tracking capabilities
- Maintenance scheduling
- Charging payment processing
- Integrated ownership experience
- Real-time service updates
Premium Consultation
To enhance customer service, Mahindra has:
- Hired 500 consultants from premium automotive brands
- Established specialized EV support teams
- Created dedicated customer experience zones
- Developed new digital tools for product explanation
Looking Ahead
The timing of this upgrade aligns with Mahindra’s electric vehicle launch plans:
- BE 6 and XEV 9e bookings start February 14
- Nine variants available at launch
- Comprehensive charging solutions
- Enhanced after-sales support
This infrastructure upgrade represents Mahindra’s commitment to evolving customer expectations and the growing electric vehicle market in India. The initiative combines premium customer experience with robust technical support, setting new standards in automotive retail and service.
