January 11th, 2025
Harvinder Pal Singh on Transforming EV Companies and Dealerships with Orbitsys DMS As the EV industry evolves, dealerships face unique challenges in adapting to the electrification wave. In an exclusive interview, Harvinder Pal Singh, Chief Business Officer at Orbitsys DMS, shares how their cutting-edge Dealer Management System (DMS) is redefining dealership operations and customer experiences. Here’s an in-depth look at our conversation:
Q1. The EV transition brings unique challenges for dealerships. What are the key issues OEMs and dealers face, and how does Orbitsys tackle them?
Harvinder Pal Singh: The road to electrification isn’t just about adopting EVs; it’s about reimagining the entire dealership and ownership journey. Dealers must educate customers about EV technology, adapt to new sales and service models, and integrate complex systems like battery management and charging infrastructure.
At Orbitsys, our Cloud-Based DMS simplifies these challenges by automating operations, providing tools for inventory management, sales tracking, and after-sales services, and integrating key features like Battery Management, Energy Management, and Telematics. This allows dealerships to reduce costs, improve operational efficiency, and ultimately deliver a better customer experience.
Q2. What makes Orbitsys’ DMS stand out, especially for EV dealerships? Can you elaborate on its specialized features?
Harvinder Pal Singh: Our DMS is designed to meet the specific needs of EV dealerships. Key features include:
· Battery Management and Monitoring: Ensures dealers can monitor battery health and lifecycle efficiently.
· Charging Infrastructure Integration: Helps dealerships manage and integrate charging solutions seamlessly.
· Energy Management: Optimizes energy usage for both customers and dealerships.
· Telematics: Provides real-time data insights for better decision-making.
We also offer a customer-centric CRM that enhances communication between OEMs, dealerships, and customers. For example, tools like instant feedback, CX surveys, and personalized recommendations help build trust and improve satisfaction metrics.
Q3. Orbitsys has been helping OEMs as well as dealerships. Can you explain how your platform benefits both parties?
Harvinder Pal Singh: Certainly. For OEMs, our DMS provides real-time insights into dealership performance,
customer preferences, and market trends. This data-driven approach enables manufacturers to make informed decisions, optimize product offerings, and predict customer demands.
For dealerships, our solutions simplify operations such as inventory management, sales tracking, and after-sales services. By automating these processes, we eliminate inefficiencies and allow dealerships to focus on delivering exceptional customer experiences. For example, our workshop management tools streamline after-sales services, reducing downtime and boosting satisfaction.
Q4. Emerging EV brands face unique hurdles. How does Orbitsys support them in building trust and streamlining operations?
Harvinder Pal Singh: Emerging EV brands often juggle two challenges: building customer trust and managing dealership operations efficiently. Our DMS helps by automating core processes like sales, aftersales and inventory management while ensuring smooth communication with customers through intuitive CRM features.
We believe that trust stems from consistency and transparency. Our platform standardizes dealership workflows, reduces data inconsistencies, and ensures security with robust encryption and access controls. This allows new brands to focus on innovation and customer engagement without being bogged down by operational complexities.
Q5. With over 25 years of experience in the automotive industry, how has Orbitsys leveraged its expertise to develop solutions for EV dealerships?
Harvinder Pal Singh: Our journey in the automotive space has taught us the value of combining technology with industry-specific insights. For instance, our platform incorporates:
· CRM tools for lead tracking, service requests, and customer interactions.
· Sales and after-sales service solutions for efficient workflows.
· Inventory management systems to minimize downtime and enhance parts availability.
· Mobile applications for OEMs, dealers, and vehicle owners, ensuring connectivity and convenience.
These features collectively make us a reliable partner for EV dealerships worldwide.
Q6. What are Orbitsys’ plans for the future, and how do you see your platform evolving with the automotive industry?
Harvinder Pal Singh: Innovation is at the heart of what we do. As the industry evolves, we are investing heavily in R&D to introduce cutting-edge technologies like blockchain for enhanced transparency and AI for predictive analytics.
Our vision is to create a globally scalable platform that redefines the vehicle ownership experience. By integrating connected vehicle systems, we aim to stay ahead of market trends and ensure our solutions remain relevant for both OEMs and dealerships.
Additionally, we are exploring advanced mobile integrations, enabling app-based tracking, scheduling, and document access for seamless dealership and customer interactions.
Q7. Finally, what is Orbitsys’ mission in the global EV revolution?
Harvinder Pal Singh: Our mission is to empower EV dealerships and OEMs to navigate the complexities of electrification with ease. With over 2,000 dealerships trusting our platform, we’re proud to be part of the global EV transition. By focusing on innovation, efficiency, and customer satisfaction, we aim to accelerate EV adoption and contribute to a sustainable future.
At Orbitsys, we’re not just building technology; we’re crafting the future of mobility.
