India’s two-wheeler industry has entered a decisive new phase, driven not by motorcycles, but by scooters—compact, automatic, and now electric. In 2025, scooters represent nearly one-third of India’s total two-wheeler market and make up the lion’s share of EV sales, turning urban mobility on its head as sustainability and affordability take center stage.
The Growing Dominance of Scooters in India’s EV Market
Scooters are dominating India’s electric vehicle transition for clear reasons. Their low running cost, user-friendly design, and suitability for city traffic have made them the vehicle of choice for a wide spectrum of Indian commuters—from college students and working professionals to small families and delivery businesses.
Recent market data shows:
- Scooters account for 34% of all two-wheeler sales in India.
- In the electric segment, scooters are even more popular, comprising more than half of all EV two-wheelers sold—well over 58% of the monthly EV market.
Simple Energy: From Startup to National Player
Founded in Bengaluru in 2019, Simple Energy encapsulates the new breed of Indian EV innovators. After launching its first showroom in 2024, the company quickly scaled up to 53 outlets across the country by September 2025. Founder and CEO Suhas Rajkumar announced plans for a “hyper-growth” phase, aiming for a 19-fold expansion in retail stores by 2029 to challenge the established industry giants.
Here’s how Simple Energy stacks up:
- Current market share: 5% of India’s EV two-wheeler sector, competing with TVS Motor, Bajaj Auto, Ola Electric, and Ather Energy.
- Sales milestone: Over 5,000 units sold of its flagship Simple One and OneS models as of September 29, 2025.
- Retail ambition: 80 stores by 2026, expanding into North Indian states like Punjab, Rajasthan, Madhya Pradesh, and Uttar Pradesh.
Innovation Under Pressure: India’s Answer to Global Supply Chain Volatility
Riding momentum isn’t enough in a sector rattled by global disruptions—especially China’s restrictions on heavy rare-earth element exports, essential in EV motors. Responding swiftly, Simple Energy became the first Indian EV brand to commercialize a motor free of heavy rare-earths. This in-house innovation aims to future-proof the brand and insulate it from supply shocks;
- The rare-earth-free motor is exclusive for now, with potential licensing to other players if supply challenges persist.
- Ola Electric has similarly advanced its program to launch rare-earths-free motors by December 2025.
IPO Plans Fuel Ambitions for National Scale
Simple Energy’s bold blueprint includes an IPO in the second or third quarter of FY27, targeting $350 million. Most will be via a fresh issue, funding retail expansion, R&D, and aggressive marketing. With $51 million already secured from marquee investors, Simple is preparing to scale product development, manufacturing, and after-sales support nationwide.
Smooth Expansion and Market Impact
The company’s journey is defined by a logical progression:
- Early R&D and product launch.
- First sales and initial delivery rollout—overcoming early hiccups with process upgrades.
- Rapid network expansion.
- Technological breakthroughs (rare-earth-free motors).
- IPO and capital raise, ready to fuel the next phase of growth.
Why Scooters Will Continue to Lead India’s EV Transformation
As EV adoption accelerates, scooters will remain at the forefront, thanks to:
- Urban-friendly design and auto transmission.
- Affordability for first-time buyers switching from ICE vehicles.
- Fast product innovation (connectivity, battery tech, and safety).
Simple Energy’s journey reflects the sector’s evolution—innovate, expand, weather global disruptions, and scale for mass adoption.
Conclusion: Simple Energy’s Growth Mirrors India’s Electric Mobility Revolution
Simple Energy’s rise from a local startup to a major national contender tracks perfectly with India’s broader scooter-powered EV surge. As supply chains are safeguarded, innovations are commercialized, and retail networks blanket the country, it’s clear that India’s mobility future will be cleaner, smarter, and ever more accessible—one electric scooter at a time.
